Content Refresh Strategy

Not all content needs to be new. Sometimes refreshing existing posts delivers better results.

When to Refresh

Refresh content when:

• Rankings are declining
• Information is outdated
• Competitors have updated their content
• Search intent has shifted

How to Refresh Effectively

1. Update statistics and data to current year
2. Expand thin content with new sections
3. Improve internal linking to newer posts
4. Update meta tags for better CTR

Key Takeaways

• Refresh can be more efficient than creating new content
• Focus on high-traffic pages first
• Track performance before and after refresh